COMPANY NEWS

Welcome to Parsley’s New NYC Center

by
Sara Angle
Author
January 22, 2019

Meet Parsley Center New York; a space designed to make you feel better just by being there.

Have you ever walked into a room and immediately felt better, whether from the lighting, the smell, the materials, or the way the room flows? That’s how you’ll feel when you walk through the doors at the new flagship Parsley Center New York. And it’s no coincidence—it’s by design.

“I wanted a space whose design bridged the gap between medicine and wellness—something we deeply need in health care,” explains Parsley Health founder and CEO Robin Berzin, MD.

The experience feels different the moment you arrive and sign in on the iPad that automatically notifies your doctor. Then, you’re greeted by a host that offers complimentary matcha lattes or organic Devocion coffee and Three Pigs teas from the in-house kitchen. As your doctor leads you through the space for your visit, instead of feeling intimidated and uncomfortable like you may have at doctor’s offices in the past, you’ll actually feel calm, relaxed and empowered.

That’s because for the company’s first custom-built center, Dr. Berzin collaborated with Parsley Health’s own VP of Design, Day Jimenez, Alda Ly Architecture , and Hilko Designs to infuse the space with biophilic design. Biophilic design is an architectural method that infuses the healing aspects of nature into interiors while using cutting edge modern materials and technology.

Biophilic design works off the premise that your body has biological responses to the environment it’s in and new research points to its positive health effects .

“To me, it was clear that we could take these scientifically proven architectural elements and use them to enhance the Parsley Health experience,” says Dr. Berzin.

You’ll find elements of biophilic design everywhere you look at Parsley Center New York, from the textured wood and stone surfaces that can improve comfort and creative performance , to the living plant wall and plenty of greenery which can lower blood pressure and heart rate and improve overall happiness and the lighting that’s been designed to positively impact circadian rhythm function .

Once you sit down with your doctor or health coach, you’ll notice the traditional doctor’s desk is gone—the room is engineered to support authenticity and trust between you and your doctor, while unique sound engineering ensures privacy. Even your physical exam will feel different, with an elegant and unobtrusive custom-designed exam table and high-tech, sleek tools to measure key biometrics like blood pressure and oxygen saturation that are so modern and advanced that they are easily tucked away out of sight.

If your doctor recommends advanced diagnostic testing, you can stop by the state-of-the-art onsite lab that feels sunny and inviting for blood work, urine testing, cultures and more.

After your visit, you’ll want to linger. Grab a healthy snack or drink curated by Natural Gourmet-trained Chef in Residence, Carolina Santos-Neves. From Dr. Cow’s whole coconut yogurt to Moon Juice savory seed crackers, they’re all in line with Parsley’s core eating philosophy—whole organic foods, no added sugars, high in phytonutrients, free of chemicals, and made locally with sustainable packaging and ingredients.

Or spend time in the community lounge and recharge at the guided meditation station. You’ll instantly unwind as you breathe in the scent of Parsley Health’s custom essential oil, a blend of Cedarwood Virginiana, Organic Lemon, and Sweet Egyptian Basil that’s calming to the nervous system and clarifying to the mind. It also contains antiseptic and antiviral properties that gently support and stimulate the immune system .

“I founded Parsley Health because we deserve better in our medical care,” says Dr. Berzin. “With our first flagship space, we’re going one step further by redesigning the medical environment itself, so the doctor’s office becomes a place where you want to be—a place that reflects our ethos of health and plays an active role in fostering wellness.”

Parsley Health’s new wellness oasis upends what it means to go to the doctor. If you’ve been seeking a better doctor, this is it.

by
Sara Angle
Author

Sara is a content creator who has worked with outlets such as Outside Magazine, Well + Good, Healthline, and Men's Journal, and as a journalist at Shape and Self and publications in Washington, D.C., Philadelphia, and Rome. She is also an ACE-certified personal trainer. She has a degree in communication with concentrated studies in journalism from Villanova University.

Outside of office hours, you can usually find her taking a dance class, trying out the latest fitness craze, or teaching and performing synchronized swimming with The Brooklyn Peaches.

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