This article contains additional reporting by Jennifer Chesak.
At Parsley Health, we often get asked, "Why does my face get red when I drink?"
Here’s the scenario. You decide to grab a happy hour drink with friends. But shortly after one cocktail or even a few sips, your face becomes hot, splotchy, and kind of itchy. You look over at your friend, but their face hasn’t changed. What’s going on?
Getting rosy cheeks when you drink alcohol is more common than you think. Here's why you might get an alcohol flush reaction, what’s going on in your body, and the concerns regarding this adverse reaction.
Why does alcohol flush happen?
Alcohol raises your blood pressure. This may be enough to cause facial flushing. However, some people also have genetic variant that affects the ALDH2 gene, leading to an alcohol intolerance.
If you have this mutation, you may have a deficiency in alcohol dehydrogenase. This is an enzyme that breaks alcohol down into acetaldehyde, which is a toxic molecule. Then another enzyme called aldehyde dehydrogenase metabolizes the acetaldehyde into nontoxic molecules.

A poor acetaldehyde metabolism can lead to the release of histamine. Your immune system releases histamine in response to an injury, allergy, or inflammation. Histamine can cause the capillaries in your face to dilate, leading to a facial flush.
About 8 percent of the global population has this genetic variant, leading to an alcohol intolerance. And about 36 percent of people of East Asian descent have it.
In some cases, a flushed face while drinking could be the result of an allergy to something in the beverage. Those who have asthma or allergies should be particularly mindful of the ingredients they may be sensitive to.
Here are some common culprits in beer, wine, and spirits.
grapes
yeast
hops
barley
wheat
corn
rye
food coloring or dyes
preservatives (especially sulfites)
additives
seafood proteins
egg
histamine (this can be a byproduct of fermentation and brewing)
You may also experience flushing if you take medications that affect alcohol metabolism. A good rule of thumb is to check instructions regarding any medications to see if they recommend avoiding alcohol consumption. You can also talk to your doctor or pharmacist about any concerns.